Driftwood Coffee Co., a boutique coastal coffee shop, wanted a logo and visual identity that felt warm, approachable, and artisanal while staying modern. The goal was to make the brand stand out locally and online, giving it a cohesive identity for social media, packaging, and in-store materials.

Logo & brand identity design, color palette creation, primary and secondary logo variations.

• Moodboard ideas: coastal textures, driftwood tones, minimal and hand-crafted aesthetics.

• Target audience: young professionals and local coffee lovers seeking a cozy, artisanal vibe.

• Competitor analysis: local coffee shops with generic or dated logos, lack of cohesive social branding.

Moodboard Example:

• Images: driftwood, coffee cups, warm interiors, hand-lettered signage

• Colors: earthy neutrals, soft browns, cream, muted teal

• Typography: modern serif + handwritten accents

Primary Logo:

• Includes full brand name “Driftwood Coffee Co.” with hand-lettered accent + simple icon (coffee cup or driftwood-inspired shape)

• Clean, balanced layout for digital and print applications

Secondary Logo / Icon:

• Simplified version: just the initials “DCC” or a small driftwood + coffee cup icon

• Works well for social media avatars, stamps, or merchandise

Design Rationale:

• Handcrafted type communicates artisanal quality

• Soft, earthy tones evoke warmth and approachability

• Versatile logo structure allows for consistent use across platforms

Primary Colors:

• Warm Brown (#7A5C49) – coffee and earthy tone

• Soft Cream (#F3E9DC) – clean, neutral background

Secondary Colors:

• Muted Teal (#6D8D8C) – coastal vibe accent

• Driftwood Gray (#A8A39D) – subtle, versatile for backgrounds & secondary elements

Usage Notes:

• Primary colors dominate the logo and key collateral

• Secondary colors used for accents, social templates, or packaging